The Tortoise and the Hare

I became obsessed with New York label Slow and Steady Wins the Race as soon as I saw this pair of sunglasses..

SSWTR is a clothing label presented as a bimonthly clothing diary, whose mission is to "push and produce interesting and significant pieces from the simplest and most inexpensive fabrics and materials". So far, they've covered 20 themes including the white t-shirt, bags, shirts, shoes, evening wear, sunglasses, etc.. Only a hundred piece of each items is produced, which ends up in an impressive range of limited items at affordable prices.

So far, they've came up with several bright ideas but their latest addition is a collction of "rainwear" gear in collaboration with shop Stand Up Comedy. For more on SSWTR and Stand Up Comedy along with an interview, check the story on One Perfect Morning.